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Featured article.
10 Common PPC Mistakes and How to Avoid Them
George Graves PPC Strategist George Graves
10 Common PPC Mistakes and How to Avoid Them 10 min read Clients Industry Media

Key authors.

Helena TaylorPaid Social LeadHelena Taylor
Jason CotterilleCommerce LeadJason Cotterill
Nick BeckinghamSpecialist Director - Health and PharmaceuticalNick Beckingham
Tom CarterBusiness Director - TechnologyTom Carter
Ben LadbrookPPC LeadBen Ladbrook
Chris JonesCEOChris Jones
Stephen HarringtonExecutive Director - GrowthStephen Harrington
Alex MoranSEO LeadAlex Moran
Marcelo ScatenaSolutions AnalystMarcelo Scatena
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Essential
reading.

Not sure where to begin? Start here. Our Essential Reading section features the most popular, must-read blogs full of valuable insights, ideas and inspiration.
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How AI is Transforming Digital Marketing and What’s Next in the Industry
AI is transforming digital marketing by enhancing efficiency, creativity, and performance, with S&T leveraging AI alongside human expertise for optimised strategies across SEO, social media, PPC, and programmatic advertising.
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The Thrill of the Click
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Everything you need to know about 404 pages for your SEO
We've all been there – clicking a link only to be greeted by a seemingly ominous "404 Page Not Found" message
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How to maintain a healthy email list
When it comes to email marketing, it’s easy to get swept up in the excitement of building well-thought out and detailed customer journeys with beautiful templates and hyper-targeted copy.
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