Kiddylicious is the second biggest brand in the UK baby and toddler snacking market.

As of January 2018, Space & Time Media has been appointed by The Kid’s Food Company to look after the media planning and buying for their Kiddylicious range of baby, toddler and pre-schooler meals and snacks.

Justin Stracey, Director said “we are delighted to be working with a company that cares as much about its customers as it does about its brand, while simultaneously aiming for impressive growth. This is a terrific opportunity for us to demonstrate how a well-planned media campaign can help a challenger brand to grow and thrive in a competitive sector.”

Alongside social content curation, initial activity will include a robust paid search presence.