AJ Products specialises in office furniture, canteen furniture, lockers, industrial storage solutions, materials handling and more.
Operating in 20 countries they create smart solutions for the modern workplace
in Conversions.
in engagement rate.
in lead conversions.
AJ Products, a leading supplier of workplace furniture and equipment, faced the challenge of enhancing its brand visibility and driving sales in a highly competitive market. The company needed a comprehensive digital strategy on LinkedIn to not only raise brand awareness but also to convert this visibility into tangible leads and increased purchases. The challenge lay in implementing a full funnel approach that effectively targeted potential customers at every stage of the buying journey, ensuring a seamless progression from awareness to action..
To tackle AJ Products’ challenges, a strategic focus was placed on lead generation campaigns on LinkedIn. These campaigns were designed to boost engagement and drive traffic to the company’s LinkedIn page, significantly raising brand awareness.
By continuously optimising these campaigns, AJ Products experienced a substantial increase in click-through rates and overall engagement, leading to a notable rise in lead conversions.
The implementation of lead generation campaigns yielded impressive outcomes for AJ Products. Month-over-month, the click-through rate (CTR) increased by 7%, while engagement rates soared by 69%, driven primarily by these targeted campaigns.
These efforts not only brought more visitors to the company’s LinkedIn page, boosting brand awareness, but also led to a remarkable 120% increase in overall conversions, including a 60% surge in lead-specific conversions since May.
Increase in conversions.
Boost in engagement rate.
Surge in lead conversions.
