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Positec - Worx Power Tools

Spring/Summer Hydroshot Campaign


paid search conversions compared to the first campaign


YouTube conversions compared to the first campaign


million of our target audience saw the TV ad


Following a successful first campaign for the Worxsaw, we were briefed on a new product – Worx Hydroshot, a cordless pressure washer. The brief focused on simultaneously building awareness and demand – and ultimately sales. Using a comparatively modest budget, we were tasked with driving buyers to their UK retailers; B&Q, Wickes, Amazon, Toolstation and Argos.



The campaign outperformed all expectations and the product sold out within 3 weeks of the campaign going live. On average, the CPC for the video views came in at £0.03 and 99.2% of all searches included the brand terms which demonstrated an excellent increase in brand awareness.

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