Media.

Omnichannel marketing is an approach that focuses on providing seamless and high-quality customer experiences across multiple channels. Rather than focusing on just one channel, omnichannel ensures that customers can interact with a brand through various touchpoints, such as social media, emails, apps, SMS, and other digital spaces, in a consistent and integrated manner. This strategy acknowledges that customers often move across different channels to get what they want and aims to provide a set of seamlessly integrated channels that cater to customer preferences.

Omnichannel marketing offers several significant benefits that can greatly enhance your marketing strategy and overall business performance. It provides an overall better customer experience through a consistent and seamless experience across all channels that the customer engages with, helping them to feel more connected to the brand. It also provides a smooth and personalised experience, increasing the chances of conversion and retention, as well as helping brands to stand out from competition.

Selecting the right channel for clients involves a comprehensive and strategic approach. The process is designed to ensure that clients’ marketing efforts are optimised across various platforms to achieve the best possible results.

1. Understanding Client Needs: The first step is to understand the specific needs and goals of the client. This involves in-depth discussions and analysis to identify the target audience, marketing objectives, and key performance indicators (KPIs).
2. Audience Intersection: Space & Time leverages data from various sources, including first-party CRM lists and third-party audiences, to layer and intersect audiences. This helps in identifying the most relevant and high-quality audiences for the client’s campaigns.
3. Multi-Channel Strategy: The agency builds a multi-channel strategy that includes various formats such as native, display, video, connected TV (CTV), and audio. This holistic approach ensures that the client’s message reaches the audience across multiple touchpoints.
4. Attribution and Tracking: Space & Time uses advanced attribution models to track conversions, foot traffic, and brand sentiment across multiple channels. This helps in understanding the effectiveness of each channel and optimising the strategy accordingly
5. Cross-Device Capabilities: The agency employs cross-device capabilities to ensure that the client’s message is consistent and reaches the audience across different devices. This includes using identifiers such as cookies, device IDs, residential IPs, and universal IDs.

By combining these elements, our approach ensures that the selected channels align with your goals and deliver the best possible outcomes. This strategic approach helps in creating a seamless and effective marketing campaign that drives growth and achieves the desired results.

Automation and AI play a crucial role in media strategy and planning as these technologies enhance efficiency, accuracy, and effectiveness in various aspects of our operations. Some examples are:

1. Data Gathering and Analysis: AI systems can rapidly gather and process vast amounts of data from multiple sources. This capability allows for comprehensive data convergence and analysis, which is essential for making informed decisions in media strategy and planning
2. Predictive Analytics: AI-powered predictive analytics provide actionable intelligence regarding future scenarios. This foresight enables businesses to develop adaptive, forward-looking strategies that align with their vision and respond swiftly to market opportunities and challenges
3. Real-Time Optimisation: AI technologies enable continuous monitoring and optimisation of media campaigns. This real-time capability ensures that campaigns remain effective and responsive to changing conditions, allowing for immediate adjustments to improve performance
4. Personalisation: Automation and AI facilitate the creation of personalised marketing messages and experiences. By analysing customer data, AI can tailor content and advertisements to individual preferences, increasing engagement and conversion rates
5. Operational Efficiency: Automation streamlines various processes, such as campaign setup, reporting, and optimisation. This reduces the time and effort required for manual tasks, allowing teams to focus on strategic planning and creative work
6. Programmatic Advertising: Space & Time’s Programmatic Team uses real-time algorithms to optimise bidding strategies and ensure that ads are shown to the right audience at the right time. This data-driven approach maximises the impact of advertising spend

Space & Time measures campaign success through a comprehensive approach that involves monitoring and reporting on various key performance indicators (KPIs). Here are some of the primary metrics they focus on:

1. Conversion Rates: This metric tracks the percentage of users who take a desired action, such as making a purchase or signing up for a newsletter. It helps in understanding the effectiveness of the campaign in driving user actions
2. Website Traffic: Monitoring the number of visitors to a website provides insights into the campaign’s reach and engagement. This includes tracking unique visitors, page views, and session duration
3. Return on Investment (ROI): Calculating the ROI of a campaign helps in determining its financial effectiveness. This involves comparing the revenue generated by the campaign to the costs incurred
4. Engagement Metrics: These include metrics such as click-through rates (CTR), likes, shares, comments, and other forms of interaction on social media and other digital platforms. Engagement metrics help in understanding how well the campaign resonates with the audience
5. Channel specific metrics: For digital campaigns, metrics such as cost per click (CPC), cost per acquisition (CPA), viewability, and completion rates are monitored to assess the performance of different ad formats and targeting strategies
6. Attribution Models: Space & Time uses advanced attribution models to track conversions, foot traffic, and brand sentiment across multiple channels. This helps in understanding the effectiveness of each channel and optimising the strategy accordingly