The Drum Podcast: Performance Marketing 101

Join our Business Director Bethan Gibson as she discusses what performance marketing looks like in going into 2024 on The Drum’s ‘Performance Marketing 101’ podcast.

From effective measurement to the interplay of data and personalisation, learn to navigate the vital nuances of performance marketing, and gain insights from real-world examples including Spotify, Google and Airbnb.

Listen to the full episode here.