Retail & eCommerce
Need a robust omnichannel media strategy? We work with multi-location brands, combining media and technology to optimise the omnichannel customer experience from physical presence to eCommerce.
Integrating & Visualising Data
The foundation of an effective omnichannel strategy is integrating data across all customer interaction points, and correctly attributing it. We implement data at key touch points making the customer journey seamless from beginning to end, both online and in-store through data transfer and warehousing. We also help you visualise your omnichannel data so that you can accurately measure the success of your campaigns. We’ll implement dashboards that are super easy to draw insights from and provide clarity to senior stakeholders.
Technology-Driven
Geotargeting can lack precision which can minimise your success with it. Our Precision M technology enables accurate geo-targeting to drive footfall. Other companies target via IP addresses but our licensed tool tracks individual devices and isn’t cookie dependent. Our performance creative team provides dynamic creative to drive hyper-personalisation at scale – increasing web traffic as well as providing stronger attribution.
Consumer-Centred Planning
This is consumer research that develops a truly empathetic understanding of your target audience – their day, their motivations and their needs. We use data to plan an omnichannel strategy around the full customer experience. With constantly changing purchasing behaviour we keep you up to date with best practices/ trends across all platforms, with direct access to agency partners at Twitter, Pinterest, Snapchat, and TikTok.
