I’m delighted to present our new website, resplendent with a new logo, new headshots, new… well, everything! The truth is, though, think of it like your favourite painting in a brand-new frame – our website has a fresh new look, but the quality and care you trust remain the same.
We wanted to evolve the brand to reflect our positioning and our capabilities. As the agency has grown in recent years, it’s clear our technology offering is second to none, with some very exciting new updates coming. Technology used to be the enabler; it’s now the driver of so much in media. Hence, we wanted to give more visibility to our proprietary data transformation platform, IGNITION, as this is at the heart of so much of the ‘thinking’ and the ‘doing’ for our clients and delivers such measurable results for them.
We are also seeing, across so many of our clients, the difference that Growth Marketing makes for them. We therefore wanted to place further weight behind this and the strategic process we follow to drive returns, not just metrics, for our clients. We’re always talking about it behind closed doors, so why not shout about it!
Additionally, we’ve also invested greatly in our performance creative offering, which we’ve worked hard to integrate into our media capabilities, particularly given how content-driven algorithm-based platforms are today. We’ve carefully considered how technology can make content and media work together to reduce costs and deliver efficiencies for clients whilst boosting their campaign performance.
Finally, we secured a major investment from global Ad-Tech firm Datawrkz late last year. It’s still early days, but we’re incredibly excited to have wheels in motion on a number of big opportunities that clients will benefit from. Partnerships with the likes of Amazon will take shape in the near future, and access to an in-house DSP and CDP heralds huge possibilities in terms of market-leading data and cross-channel optimisation. We’re also increasingly driving growth for clients across multiple geographies, and Datawrkz’s sizeable US experience is invaluable for us as we scale outside of the UK.
With all these exciting developments, our new website is just the beginning. As we continue to evolve, innovate, and drive growth for our clients, we can’t wait to share what’s next. Take a look around, explore what’s new, and as always, we’d love to hear your thoughts.
