Media.

Generative Engine Optimisation (GEO)

As search evolves, so do we. Our GEO specialists ensure your brand remains discoverable and authoritative in AI-driven search environments.

What is Generative Engine Optimisation?

GEO—Generative Engine Optimisation—is the process of improving your website’s visibility in AI responses. It’s linked to SEO, focused on helping your brand increase its visibility in the AI engines, such as ChatGPT, Gemini and Perplexity.

Unlike SEO which primarily targets search engine rankings, Generative Engine Optimisation targets AI systems that deliver summaries, recommendations and explanations. Our strategy therefore is to optimise your content to be picked up, cited and trusted by these engines.

Why Generative Engine Optimisation?

AI engines like ChatGPT, Perplexity and Google’s AI Overviews (via Gemini) are changing how users find information. Instead of a list of links, users receive specific, created answers—and therefore this is a space where your content needs to be quoted.

Over 50% of search queries are now four words or more

Long-tail keywords drive 70% of traffic

People are searching more conversationally

AI engines personalise responses based on context and quality

GEO ensures your brand is visible in these moments—helping you maintain visibility, authority and relevance as AI reshapes the search landscape.

What are the benefits of Generative Engine Optimisation?

GEO helps future-proof your organic strategy and amplifies your visibility across emerging AI search experiences.

Greater Exposure: Appear in AI-generated answers across platforms

Deeper Engagement: Serve pre-qualified users with high intent

Future Resilience: Prepare your organic visibility to adapt to changes in click-through-rates

Organic ROI: Enhance content performance across both AI and traditional search

Meet our team.

Alex Moran

SEO Lead

As the SEO Lead at Space & Time, Alex drives the agency’s SEO strategy with over 10 years of experience. He’s the host of the BIMA SEO Roundtable and has worked across all aspects of SEO for a wide variety of clients.

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Liz Gration

Senior SEO Strategist

Liz is a Senior SEO Strategist with eight years of expertise in on-site SEO, content strategy, and link building. In 2022, she took the stage at BrightonSEO to share her insights on crafting content that drives links organically.

Lorenzo Schina

Senior SEO Strategist

Lorenzo is a Senior SEO Strategist who blends creative advertising with technical SEO expertise. He crafts tailored strategies that deliver impactful results across diverse industries.

Ayanam Udoma

SEO Content Strategist

With over six years of digital marketing experience, Ayanam is passionate about crafting SEO strategies and creating content that boosts organic traffic, brand awareness, and conversions.

Anastasia Hodinchuk

SEO Strategist

Anastasia is a meticulous SEO Strategist with a knack for technical SEO. A proactive problem-solver, she’s dedicated to delivering solutions that align with client goals.

Abigail Obina

SEO Executive

Abigail is an up-and-coming SEO Executive with a background in content writing, social media, and digital PR. She’s eager to grow her skills and leverage her creative strengths to deliver measurable results.

Victoria Alekseeva

SEO Executive

Victoria is a programmatic expert with 10 years of experience in digital marketing and PR, specialising in industries like aerospace, cybersecurity, and hardware solutions. Now focusing on property and retail campaigns, she uses the latest tools to deliver outstanding results through SEO.

Thomas-Henri Coast

SEO Executive

After nearly a decade as a sports journalist and editor, Thomas-Henri brings his sharp content skills to the ever-evolving world of SEO. He’s eager to develop expertise in this dynamic field.

Our Generative Engine Optimisation Services

Combining technical SEO, content strategy and AI insight, our GEO service spans:

AI-Ready Content and Brand Authority Strategy

Structuring pages to answer real user questions

Optimising for natural language and clarity

Building E-E-A-T (Experience, Expertise, Authoritativeness, Trust)

Securing high-quality mentions from AI-trusted sources via Digital PR

Optimising related content both on and off-site

Technical GEO Optimisation and Structure

Ensuring crawlability for AI bots

Keeping key content current and performance-optimised

Applying appropriate schema markup

Ensuring metadata supports AI understanding

Creating well structured content that’s using correct HTML terminology

FAQs

What’s the difference between SEO and GEO?

SEO focuses on ranking in traditional search engine results primarily Google. GEO focuses on getting your brand cited or surfaced in AI-generated answers.

Why is GEO important now?

AI engines are increasingly where users turn for answers. GEO helps your brand show up in these new experiences—often before a user even sees a search engine results page.

How does Generative Engine Optimisation assist in search engine optimisation?

GEO is not a replacement but an extension. Great SEO practices often lay the foundation for successful GEO.

What types of content benefit most?

Educational blog posts, FAQ content, service pages and product info—any content designed to answer real user questions.

How do I start GEO with Space & Time?

We can provide you with a GEO audit. We’ll assess your current visibility in AI engines and provide a clear roadmap for improvement.

Partners and tools.

We use a wide range of industry-leading tools to stay ahead of the game and deliver the best results for our clients. We are an Ahrefs Enterprise partner and we also have access to journalist request platforms like Response Source, Editorielle and Qwoted. Plus, we’re experts in Google’s suite of tools, tailored for success.