From initial searches right through to making an offer, the way people buy homes in the UK is constantly evolving, and as property marketers it’s crucial we understand these shifting behaviours to effectively connect with prospective buyers.

In this article we provide the latest data on how homebuyers discover and reach out about new properties for sale, alongside the UK’s most popular homebuying portals and new build developers. We also share property purchase statistics from the last 20 years and delve into new insights relating to the millions of individuals who plan to buy a home in the next year.