Currys’ eCommerce Evolution: From TikTok Fame to Strategic Success

Currys has become a viral sensation on TikTok with their bizarre yet hilarious videos, like a horse kicking a chicken and an employee eating a curry on the floor. These quirky clips are part of a strategic rebranding effort under the tagline ‘Beyond Techspectations,’ blending humor with smart marketing. Currys’ creative campaigns, such as promoting the Ninja Double Stack XL air-fryer and their eco-friendly Cash for Trash initiative, demonstrate how traditional brands can successfully engage modern audiences.

In our latest Drum article, eCommerce Lead Jason Cotterill gives a more detailed analyisis.

Read the full article here.