On 2nd July, we brought together a brilliant group of leaders from pharma marketing, media, and healthcare communications for our Roundtable at the Zetter Townhouse in Clerkenwell.
The atmosphere crackled with energy, and the depth of conversation was everything we hoped for — open, insightful, and full of fresh thinking. A huge thank you to everyone who joined us and contributed their time and expertise.
What Stood Out?
- The ROI Imperative
The pressure to demonstrate clear return on investment is driving the evolution of omnichannel strategies. - Fragmented Data
Brand teams often lack a single source of truth, making it difficult to act on insights with confidence. - Interoperability as the Missing Link
Connecting data across systems is critical to building better healthcare journeys. - Collaboration Over Competition
Brands, agencies, and HCPs all need to share more openly if we’re to achieve better outcomes. - Moving Beyond Vanity Metrics
True impact should be measured by behavioural change and prescription uplift — not just easy-to-track clicks. - Misaligned Teams
Field and digital teams are often working to different KPIs, creating silos rather than synergy. - Attribution Bias
Digital channels frequently take more credit than they deserve simply because they’re easier to measure.
We’ve captured the key themes and practical recommendations from the Roundtable in a comprehensive whitepaper.
Fill out the form below to download your copy and explore how pharma marketing teams can unlock smarter strategies, stronger measurement, and more connected healthcare journeys.
