What is GEO?
GEO can be considered an extension of SEO, focusing on optimising content for AI-driven search environments. While traditional SEO aims to improve website ranking on search engines like Google, GEO ensures that content is prominent in AI-generated answers provided by platforms such as ChatGPT, Gemini, Google AI Overview, and Perplexity.
Why is this important?
With an increasing number of individuals relying on AI for quick and accurate answers, users receive direct conversational responses rather than scrolling through numerous links. This is where GEO becomes essential. Optimising your content to be selected, cited, and trusted by these AI systems ensures that your brand remains visible, authoritative, and pertinent in this evolving era of search.
We’re thrilled to offer this innovative service to our clients. Our team of specialists is ready to help you navigate this exciting frontier, combining technical SEO, content strategy, and AI insights to boost your visibility and engagement.
Curious to learn more? Take a look at our GEO capability page and discover how GEO can transform your digital presence.
