GA4: the omnichannel data revolution

Limits and potential of GA4 when it comes to data revolution for omnichannel success…

In our latest The Drum Network article, Business Director Tom Carter explores GA4’s profound impact on data attribution, modelling, visualisation and more. In this easy-to-read guide he outlines an adoption strategy for businesses switching over to GA4.

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Our constantly evolving Google Analytics training course will help you confidently step into this new future by giving you the tools to track, understand and analyse your user data. Contact us today at [email protected] for any inquiries or to explore how our expertise in GA4 can drive exceptional outcomes for your brand.