LinkedIn creates Predictive Audiences to give B2B audiences the competitive edge

LinkedIn have launched their ‘predictive audiences’ (PA), an AI-based feature that the social giant claims will unlock new modes of targeting.

In our latest Drum article, Paid Social Lead Helena Taylor explores how this update will support B2B advertisers’ efforts to increase conversion volume, and shares her top tips in getting started with PA.

Read the full article here.

If you would like to learn more about PA audiences, or how we can help with your social media strategy then get in touch at [email protected].