Website Migrations: S&T’s SEO Lead speaks to Moz

In the ever-evolving digital landscape, the exhilaration of a new website design or content management system often comes with an unsettling reality: the potential loss of hard-earned web traffic.

Speaking to MOZ, our SEO Lead Alex Moran’s draws upon his extensive experience overseeing over 100 website migrations to unveil common pitfalls and offers a roadmap to navigate the complexities whilst prioritising the preservation of existing traffic. From understanding the significance of URL mapping to practical tips for successful migration, this blog is a must-read for those seeking to safeguard their digital foothold amidst transformative changes.

The key to success lies in strategic planning and meticulous execution.  For those eager to delve deeper into the nuances of website migration, check out the full article here.