Anchor offer an impressive and growing choice of housing, care homes and services at almost 1,700 locations across England. With around 10,000 staff, talent attraction is a major focus for the organisation.
Our objective was to raise the awareness of the Anchor brand as a trusted employer and to increase the number of applications across all types of vacant roles across the organisation.
We proposed a multi-platform strategy across LinkedIn and Meta to reach a wider audience, while retaining demographic and geographic relevance through specific targeting across both platforms.
LinkedIn – this platform offers recruitment specific objectives. Due to the nature of the platform we chose to run a message ad where the people who meet the targeting criteria are all sent a direct message to their LinkedIn messages about the job from a person of their choice. This included an ‘apply now’ CTA.
Meta – we set up ‘always on’ recruitment activity with a prospecting carousel which featured brand content about the benefits of working for Anchor, including stats like ‘9,000 people choose us’.