How did we optimise the site?
Space & Time initially worked on organic growth through improved keyword targeting, conducted a technical audit as well as using the keyword insights to improve local rankings via Google My Business.
While some technical changes affected site wide metrics, we also found some simple keyword targeting changes having an impressive impact.
Setting up the foundations in content, keyword targeting, and technical changes helped the site prepare effectively for a migration to a new content management system.
How did we respond to the migration?
When moving to a new content management system, we used our well established and practiced 5 step SEO migration plan to ensure Attic’s traffic driving pages retained their visibility. As well as ensuring there were no major technical issues prior to, and after going live.
This plan also includes working to improve functionality further which, coupled with a commitment from the Attic internal team to implement fixes, has improved the sites usability dramatically.
The final part of any migration plan is ensuring that organic traffic is successfully transferred via Google Analytics (GA) and Google Search Console (GSC) which transfer traffic in different ways that both require monitoring.
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