Kiddylicious’ launch of a brand-new food range called Little Bistro needed a media campaign to raise awareness with its core demographic and encourage supermarket sales.
The brief was to raise awareness and drive online conversions via a short-term, pre-Christmas digital campaign for their Little Bistro range.
Having conducted a full situational analysis, we ended up recommending a mixture of paid social (Facebook and Instagram) and Search & Display activity on Google.
Our plan was to raise awareness with new audiences, drive in-market users to the Kiddylicious website, and re-engage those audiences that had previously visited the site.
A Facebook Pixel was used to build look-a-like audiences based on website and Facebook Fan Page activity. We also split-tested various Facebook interest-based groups and used the Carousel ad type to showcase the new product range.
For PPC, we drove web traffic through search, Google Display Network advertising (GDN), Gmail sponsored promotions, display remarketing and Remarketing lists for search ads (RLSA).