With an ever-increasing number of chain and independent coffee shops appearing on local high streets, and more and more people using Google search to find their local store, having a strong organic presence online has never been so crucial.
Caffè Nero needed to increase their SEO organic presence in Google local search results to secure their share of local footfall, driving the customer into their nearest branch.
Increase SEO presence
Increase local awareness
Drive footfall to local branches
Space & Time devised and implemented an omni-channel approach across PPC, Google’s Display Network, Facebook and SEO.
Our targeting methods included a refined keyword list, affinity and in-market groups, User Interests and Insights, Remarketing Lists, and precise Geo-targeting that was employed to minimise wastage.
Through implementing additional code we enabled Caffè Nero to appear on Google Jobs, thereby opening up an incremental recruitment channel for them. We produced ad copy and creative that effectively highlighted the benefits of working for the company, leveraging the equity of Caffe Nero’s brand and driving applications.