We were approached by creative agency Ignis to partner up and deliver a Paid Social campaign for Fuller’s #GetTogether campaign.
Before we decided on the channels or tactics, it was important for us to clearly understand our goals and targets.
As this is a yearly campaign, we sifted through previous results, and discovered historically their strongest campaign drove 3,067 registrations at a CPA of £1.88. With a modest budget available, optimal media selection was key, and we focussed our activity on two paid social channels – Facebook and Instagram.
Both provided us the greatest possible reach amongst the target consumer, whilst crucially with the precision required to effectively geo-target our audiences around the locations of each Fuller’s pub and drive registrations.