Campaign reached over 500,000 people

Registrations Increased by 199%

Cost per registration decreased by 51%

The Challenge

We were approached by creative agency Ignis to partner up and deliver a Paid Social campaign for Fuller’s #GetTogether campaign.

Our Approach

Before we decided on the channels or tactics, it was important for us to clearly understand our goals and targets.

As this is a yearly campaign, we sifted through previous results, and discovered historically their strongest campaign drove 3,067 registrations at a CPA of £1.88. With a modest budget available, optimal media selection was key, and we focussed our activity on two paid social channels – Meta and Instagram.

Both provided us the greatest possible reach amongst the target consumer, whilst crucially with the precision required to effectively geo-target our audiences around the locations of each Fuller’s pub and drive registrations.

Space & Time

Our Solution

With Meta pixel installed on the landing page and conversion events set up, we defined the ad copy and planned a three-phased approach over a two-week period.

Phase 1 would be to build awareness, phase 2 to pique interest and phase 3 to deliver conversions.

We utilised auto-placements and dynamic creative against a broad demographic to ensure we took full advantage of Meta’s algorithm to match the right creative and copy, to the right person at the right time to deliver maximum registrations over the course of the campaign.

At the end of the campaign we were able to provide actionable insights, including best engaged age and gender, best performing placement and location, and optimal ad creative and copy – all necessary insights which will be used to improve next year’s campaign.

At Space & Time we pride ourselves on how we ‘live’ our clients, acting as advocates for their brand, and the team leveraged their own social networks as ambassadors for the offer. Pre-campaign we also conducted research visits to get under the skin of key Fuller’s locations, ensuring our copy would be on point. Unsurprisingly there was no shortage of research volunteers for this one…

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Space & Time are a great addition to our team who are collaborative and proactive in their agency relationship with Ignis. They work closely with us developing media strategies that are insightful, impactful, and always far exceed campaign targets. We consider Space & Time our partners and will continue to work with them on our campaigns.

Nick Redmond Innovation lead, Ignis