h e y h i h e l l o

Utilising SEO to drive footfall

Quick jumps.

The Challenge The Solution The Results

Caffè Nero are proud of the espresso that made their reputation.

The quest for better coffee inspired the first Caffè Nero in 1997 and even though they now have over 1000 coffee houses around the world, the pursuit of excellence, determination and resilience that got them started, is still present in everything they do today.​

Capabilities:
  • Media
  • SEO
Sector:
  • SEO

+315%
Store Listing Viewing

Over a 10-month period

 

+97%
Discovery searches

+57%
Organic traffic on store pages

Year on Year

The Challenge.

With an ever-increasing number of chain and independent coffee shops appearing on local high streets, and more and more people using Google search to find their local store, having a strong organic presence online has never been so crucial.

Caffè Nero needed to increase their SEO organic presence in Google local search results to secure their share of local footfall, driving the customer into their nearest branch.

Key Performance Goals:

  • Increase SEO presence
  • Increase local awareness
  • Drive footfall to local branches

The Solution.

How did we respond?

Space & Time’s SEO team created and now manage Google My Business listings (Maps) for Caffè Nero’s entire 800+ coffee shop estate across the world.

 

 

This involved claiming ownership of existing listings, auditing their quality and consistency, and creating on brand listings for missing stores.

Working in partnership with Caffè Nero and their web team we created static, individual store pages allowing us to position their rankings not only on Maps but also within standard Google search results

The Results.

Although the focus of this brief was on generating local search visibility for stores, we didn’t stop there, ensuring all our SEO activity benefitted from the overall site visibility online, for brand terms and key generic keywords, as well as local intent searches.

Going beyond Google search results, we focused not just on what the user saw within Google, but what they’d see when they landed on the website, achieving the best possible UX throughout their journey of search engine to site.

 

315% 

Store listing viewing increase over a 10-month period.

 97%

Improvement to  discovery searches

57%

YoY increase of organic traffic landing on store pages.

We’ve worked with Space & Time for a couple of years, and from the very beginning the team have been incredibly supportive in helping us meet our business needs and understand the challenges we have faced. Their tenacity has helped us continue to expand our traditional advertising channels, as well as improve the awareness of these across the business. All projects have been carried out in a professional and friendly manner, and an unfaltering dedication to help us move forward. It’s been an absolute pleasure to work with the entire team and we look forward to building on our achievements.

Toni Popova

Digital Brand Manager, Caffe Nero

Our work and results.

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WORX

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See what we're up to @spacetimemedia

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