As digital convenience reshapes shopping habits, the marketing team wanted to remind customers why in-person retail still delivers something online just can’t: immersive experiences, hands-on product discovery, and that unbeatable festive buzz.
They enlisted us to craft a high-impact social influencer campaign that would spotlight the energy of shopping at Arndale, leveraging personalities that shoppers trust. Our mission? Find the right influencers. Amplify their content. Spark excitement. And with Black Friday and Christmas looming, timing was everything.