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Blog Author

Michael Guerriero

Client Partner Lead | Strategic Performance Director

Michael specialises in health advertising, delivering tailored solutions for global brands and customer journeys. His innovative thinking ensures client goals are always exceeded.

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My articles.

5 min read HealthMedia

Mastering Pharma Conferences: A Brand Manager’s Guide to Success

Key strategies to navigate congress challenges and maximise impact with HCPs 5 min read Health

Embracing Mobile: The Key to Engaging HCPs in a Digital-First World

Pharmaceutical marketers must adopt a mobile-first strategy, using targeted content and interactive formats to engage time-pressed healthcare professionals in 2025. 6 min read HealthMedia

Humanising Healthcare: Why Empathy in Advertising to Healthcare Professionals Matters

When crafting advertising and communication strategies targeted at HCPs, it's essential to remember that they are not only just another demographic to be marketed to – they are people, like you and I.

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