h e y h i h e l l o

Influencing the Future of Retail

Quick jumps.

The Challenge The Solution The Results

Manchester Arndale—one of the UK’s largest city-center shopping hubs—attracts over 42 million visitors a year.

Capabilities:
  • Media
  • Social
Sector:
  • Footfall
  • Retail

+1,350,000
Post Engagements

£0.009
Average Cost per engagement

+28,000
likes

through paid and organic

The Challenge.

As digital convenience reshapes shopping habits, the marketing team wanted to remind customers why in-person retail still delivers something online just can’t: immersive experiences, hands-on product discovery, and that unbeatable festive buzz.

They enlisted us to craft a high-impact social influencer campaign that would spotlight the energy of shopping at Arndale, leveraging personalities that shoppers trust. Our mission? Find the right influencers. Amplify their content. Spark excitement. And with Black Friday and Christmas looming, timing was everything.

The Solution.

We handpicked nine powerhouse influencers, carefully curating a mix of creators in Beauty, Family, Fashion, and Home—matching audience interests to real retail moments. Each influencer’s content was then amplified with laser-focused paid media targeting to ensure maximum visibility with the right demographics.

But we didn’t stop at selection! We built a strategic spend and scheduling framework that kept engagement high throughout the peak shopping season.

Bigger influencers drove the widest reach, while micro-influencers engaged niche audiences with an authentic touch. A dynamic boosting schedule ensured constant momentum, with two boosts per week across two-week cycles—keeping Manchester Arndale in the spotlight despite the seasonal rise in ad costs.

The Results.

Our targeted approach delivered unmatched value, turning influencer voices into consumer action.

It wasn’t just paid media driving impact—our influencers organically generated an additional 1.2 million reach, complemented by 18,000+ Instagram Story views showcasing Arndale’s festive appeal.

Over 1,350,000

Post Engagements

Over 1,950,000

Reach

£0.009

Average Cost per engagement

Over 28,000 likes

through paid and organic

Space & Time proposed a strong list of local influencers who were well suited to various retail categories. The team created detailed, individual briefs for influencers that were tailored to the category they represented such as fashion, beauty or homeware.

The resulting influencer content was varied and impactful to showcase the breadth of choice at the Arndale for Christmas shopping. Results speak for themselves, with a reach of almost 2 million and an average cost per engagement of £0.009. The number of positive comments on each influencer Reel was particularly great to see, highlighting the suitability of each person for our target audience

Suzanne Armfield

Digital Marketing & PR Manager

Our work and results.

Galbraith

SEO content

  • +48% increase in sessions
  • +34% rise in conversions
  • +55% keywords ranking

Immaculate Vegan

Supercharged growth, fueled by carefully planned expansion into the US

  • +40% Revenue
  • +64% Paid Media revenue

Avant Homes

Less Moving, More Living

  • -41% Cost Per Enquiry
  • -56% Cost Per Reservation
  • +15% CTR vs industry benchmark

Caffé Nero

Utilising SEO to drive footfall

  • +315% Store Listing Viewing
  • +97% Discovery searches
  • +57% Organic traffic on store pages

Funko

Impact of implementing Search Tracking

  • 71% lower CPA
  • 4.3x higher ROAS
  • 4.96 ROAS

See what we're up to @spacetimemedia

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