Jason Cotterill
eCommerce Lead
Jason’s decade-long experience in digital ensures fresh, ambitious strategies for eCommerce growth. His innovative solutions consistently drive results for clients across diverse sectors.
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My articles.
Robust eCommerce strategies to last in 2025 – and beyond!
Ecommerce in 2025: Proven strategies, smart investments, and trends worth watching to future-proof your success.
2025 eCommerce Predictions
In 2025, eCommerce will see growth in livestreaming, sustainability, transparency, data privacy, and cross-border commerce, while brands must adapt to changing regulations and consumer expectations.
Do more with less: CVR optimisations for big ROI wins
Currys’ eCommerce Evolution: From TikTok Fame to Strategic Success
From Awareness to Advocacy: How to Optimise Your Media Budget for Growth
3 Email Automations Every Ecommerce Brand Needs: The Win Back Flow
The win back flow is an email automation that triggers when a user hasn’t purchased again for a set amount of time.
How Can SMEs Compete During Black Friday?
3 Email Automations Every Ecommerce Brand Needs: The Post-Purchase Flow
Quite often we’ll meet ecommerce brands with amazing values and great content that is perfect for their target market. However, they don’t promote them!