Tom Carter
Business Director - Technology
With 20 years of experience in marketing technology and data services, Tom specialszes in helping businesses of all sizes overcome challenges. He identifies the tools, methods, and expertise needed to deliver smart, tailored solutions.
Contact Tom
My articles.
2025 Technology Predictions
In 2025, AI-driven martech will focus on seamless data integration, advanced reporting, and automation to enhance customer engagement and decision-making.
Consent Mode and user privacy best practice
Our Consent Mode solutions are flexible depending on your current CMP usage and the level of involvement your web developers have with it.
GA4 Essential Guide
Our comprehensive GA4 guide...
Data quality is vital for machine learning and AI success
Starting small: making the most of GA4
Unlocking the Dynamics of Digital Compliance: Navigating the New Privacy Era
2024 Tech Predictions
GA4: the omnichannel data revolution
4 months to go: An important GA4 update
