Tom Carter
Business Director - Technology
With 20 years of experience in marketing technology and data services, Tom specialszes in helping businesses of all sizes overcome challenges. He identifies the tools, methods, and expertise needed to deliver smart, tailored solutions.
Contact Tom
My articles.
Introducing Prophecy: The smarter way to forecast, plan and allocate spend
Meet Prophecy, our MMM solution built for brands without mountains of data. Smarter forecasts, clearer decisions and growth you can plan for.
Tech in 2026: The Backbone of Smarter Marketing
2025 Technology Predictions
In 2025, AI-driven martech will focus on seamless data integration, advanced reporting, and automation to enhance customer engagement and decision-making.
Consent Mode and user privacy best practice
Our Consent Mode solutions are flexible depending on your current CMP usage and the level of involvement your web developers have with it.
GA4 Essential Guide
Our comprehensive GA4 guide...
Data quality is vital for machine learning and AI success
Starting small: making the most of GA4
Unlocking the Dynamics of Digital Compliance: Navigating the New Privacy Era
2024 Tech Predictions
How you can harness insights from customer data and apply it to the heart of what you do
Biond the Booth 2: The Unseen Majority
Join us for
Biond the Booth 2: The Unseen Majority
How do we reach the HCPs who never attend congress?
📍London | 8th October
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