How to use social media to drive footfall to your new store

Here is a deeper dive into maximising your social platforms presence to drive footfall. Looking at additional paid for solutions as well as ways to find influencers. Content is key for both paid and organic social, make sure you use:

Teaser campaigns: Share sneak peeks, behind-the-scenes glimpses, and “guess the location” teaser campaigns. Encourage followers to share and tag friends to increase organic reach. The best teaser content can be shot on an iPhone which works great for channels like Instagram (Stories placement) and TikTok as users resonate best with this content on this channel. This content can make a great advert if the quality is good and you see engagement organically.

Exclusive offers: Incentivise! Offer exclusive discounts, giveaways, or limited-time promotions that are only accessible through your social media channels. It’ll create a sense of urgency and give your followers a compelling reason to experience your new store firsthand. If you have an online store, you could utilise shopping ads to make the journey from ad to purchase quicker and easier.

Influencer collaborations: Partner with relevant influencers who align with your brand and have a strong following in your target market. Invite them to visit your new store, share their experience on social media through posts, stories, or live videos, and offer their followers exclusive perks or giveaways. Influencers’ endorsements can help massively to amplify your reach and attract footfall. You can find influencers using a variety of methods, our agency favourite is using TikTok creator studio to find influencers based on location, content and price.

User-Generated Content (UGC): Encourage visitors to your new store to share their experiences on social media using a designated hashtag. Keep on the ball about live conversations and repost/share on your own brand’s social media channels (remember to give credit to the creators). Make sure you boost this content to reach new audiences and get more footfall.

Location tagging: Encourage visitors to tag the location of your new store in their posts and stories on social media. It’ll help increase visibility to individuals searching for nearby experiences (often used by tourists). If ads are used, we can geo-target nearby locations to increase footfall.

Social media paid ads: Leverage the platforms’ sophisticated targeting options to narrow down your audience based on demographics, interests, and location. Craft compelling ad creatives (Canva is a great platform with a number of templates) and encourage people to visit within the limited timeframe of the new launch activities. Make sure you use a range of formats like video, carousel and single image to keep your audience engaged with your store.

Live streaming: Host live sessions from your new store, showcasing product demos, interactive experiences, or behind-the-scenes activities. This real-time engagement creates a sense of immediacy and FOMO motivating viewers to visit. This content can also be boosted once the live stream has ended to boost your following / presence.