We all know great creative drives performance — but how often do we really know why?
At Space & Time, we’re bridging the gap between creative intuition and hard data. Our new Creative Scoring tool powered by Neurons blends data insights, eye tracking, and neuroscience to assess how effective your ads truly are, before they go live.
Making Creative Measurable
Creative is responsible for almost half (49%) of incremental sales driven by digital advertising (source:NCSolutions, Nielsen Group). That’s huge. But creative testing has often been limited, expensive and lengthy eye-tracking studies, A/B tests that only work once campaigns are live and you need money to run them, and no accessible way to evaluate offline assets like outdoor or print.
Our Creative Scoring tool changes that.
Using Neurons’ cutting-edge AI technology, trained in neuroscience and eye-tracking data, it analyses any creative, from digital banners and videos to print ads and billboards, to deliver:
- Heatmaps showing where viewers’ eyes are drawn
- Attention scores benchmarked by channel, format, and industry
- Actionable recommendations to optimise for awareness, engagement, or conversion
The result? Instant, 95%+ accurate, data-driven guidance that helps you reduce guesswork, sharpen creative, and amplify impact across every channel.
Why Attention Matters
Capturing attention isn’t just a vanity metric. Studies show attention drives brand lift, recall, and conversion — far more effectively than viewability alone. According to IAB and Teads x Lumen’s whitepaper ‘Unveiling the Connection: Attention & Outcomes’, there’s a direct correlation between attention and brand outcomes, with lower-funnel success demanding multiple seconds of active engagement.
And it pays to get it right: creative and effective ads generate over four times as much profit (source: ‘Kantar ‘The art of proof how creative quality drives profit’).
From Insight to Impact
With Creative Scoring, you can finally understand where consumers focus most, which areas go unnoticed, and how to optimise each creative asset to meet your campaign objectives — whether that’s boosting awareness or driving conversions.
It’s accessible, fast, and built for modern marketers who want to combine creativity with scientific precision.
At Space & Time, we believe performance starts long before your campaign goes live. With Creative Scoring, you can make smarter, evidence-based creative decisions, and see the difference where it matters most: in your results.
