You have most likely seen viral campaigns on TikTok featuring influencers, showing up in your feed every day. Whether it’s a beauty brand or a gym clothing shop, there’s a big possibility TikTok One was used to get the campaign running. No matter the size of your business, this blog will break down in simple terms how you can utilise this platform in your marketing.

TikTok One – What is It?

TikTok One is an all-in-one platform designed to help brands collaborate with creators and run marketing campaigns. The platform utilises multiple tools, such as Creator Marketplace,  to be accessible within one, clear page which lets you discover influencers, create and launch ads.

Two Approaches

TikTok One allows you to run campaigns in two ways:

  1. Branded Content with Creators – You can work with any creator, with multiple budget options available to use and no minimum spend. This campaign works if you’re utilising branded content, traffic or Spark ads. Creators can apply or be invited directly, and the payment goes straight to them. Anchors, which are links in the video leading to a specific website, can be added to the creator’s video.
  2. Creator Content at Scale – Best for UGC creatives at scale. Your brief gets posted out, and creators can apply to work with you, it is your decision who you accept. You can receive up to 30 creatives at once or weekly. The creative is 100% subsidised by TikTok, but as an advertiser you are required to meet a minimum spend of £10,000.

Key Features

There are three main components of TikTok One that can be used to connect with creators to run ads:

  1. Creator Marketplace – Used to search for creators, which can be filtered by their audience size, location, content type etc. Here you can also send out briefs, contracts and track the campaign’s performance.
  2. Creative Centre – This is where you can find viral content, sounds, tags and ads that perform well in the viral sphere. Creative Centre also gives you access to AI tools, such as video editors or script generators.
  3. Ads Manager – Here’s where you manage your campaigns, targeting and reporting. You can see real-time performance here and amend the spends.

Spark Ads in TikTok One

Spark Ads are essentially ‘boosts’ of organic posts, which can be sponsored through paid activity. There are a couple Spark ad features specific to TikTok One:

  1. Intelligent Recommendations – The TikTok algorithm identifies organic posts with potential for strong performance that align with your campaign goals.
  2. Integrated Reporting – Included within key reporting tools, you can identify high-potential content and access insights to action optimisations quicker from the campaign management section.
  3. Efficient Workspace – Simplifies the process by integrating all tools into an all-in-one dashboard, reducing steps such as content selection, sharing, and authorisation etc. Making it quick and easy to launch Spark Ads.

Why Is TikTok One Worth Using? 

  1. Everything in One Place – All the elements you need are just a click away in one, combined dashboard.
  2. Real-time Data – Monitor the performance of your campaigns in real-time, implement optimisations, and shift focus to the top performing ads.
  3. It’s Scalable – No matter how many campaigns you have live, TikTok One can adapt to your activity. It allows for real scalability and application of learnings across your wider activity.
  4. Authentic Creators – A vast base of creators are available to connect with, just a couple clicks away. These creators know how to speak TikTok’s language to get your ads in front of real people, who match your brand’s persona.

Want to Get Started?

With how powerful of a platform TikTok One is, you shouldn’t have any problems with getting your influencer marketing off the ground. The core of TikTok One is helping your brand succeed in the ever-changing TikTok feed. The platform not only lets you connect with thousands of creators, it also gives you access to many creative insights and supporting tools, helping you create campaigns that feel organic and not overly produced. To top it all off, all your performance insights are displayed in real-time, making it simple to make changes, scale and report.

Get in touch with our Social Media Team and let’s bring your Influencer Marketing to the next level!