h e y h i h e l l o

Website Optimisation & Migration

Quick jumps.

The Challenge The Solution The Results

Attic Self Storage’s approach is to make storage as convenient as possible so that their customers view their storage units as an extension of their home or business

Their value combination of modern, clean, safe facilities, price and added benefits such as complimentary 24-hour access, all delivered with our exceptional customer service makes them the first choice for domestic and business storage in London.

Capabilities:
  • Media
  • SEO
Sector:
  • SEO

315%
store listing viewing

increase over a 10-month period

97%
improvement

in discovery searches

57%
YOY increase

organic traffic landing on store pages

The Challenge.

Attic Self Storage are continually looking to improve their online enquiries around the London area.  With more people using Google search to find their local store, having a strong organic and local presence online has never been so crucial.

Attic Self Storage were also updating their website to a new platform and wanted to ensure that this upgrade did not harm the SEO activity and improve it, where possible.

Key Performance Goals:

  • Increase SEO presence
  • Increase local awareness
  • Retain organic traffic after a site migration

The Solution.

How did we optimise the site?

Space & Time initially worked on organic growth through improved keyword targeting, conducted a technical audit as well as using the keyword insights to improve local rankings via Google My Business.

While some technical changes affected site wide metrics, we also found some simple keyword targeting changes having an impressive impact.

Setting up the foundations in content, keyword targeting, and technical changes helped the site prepare effectively for a migration to a new content management system.

How did we respond to the migration?

When moving to a new content management system, we used our well established and practiced 5 step SEO migration plan to ensure Attic’s traffic driving pages retained their visibility.  As well as ensuring there were no major technical issues prior to, and after going live.

This plan also includes working to improve functionality further which, coupled with a commitment from the Attic internal team to implement fixes, has improved the sites usability dramatically.

The final part of any migration plan is ensuring that organic traffic is successfully transferred via Google Analytics (GA) and Google Search Console (GSC) which transfer traffic in different ways that both require monitoring.

The Results.

Organic presence has improved significantly over the last year, with Google My Business visibility largely contributing.

The primary SEO aim of a migration is to retain existing traffic when changing web infrastructures.  But through positive steps taken to improve the layout, content and usability of the new site, this migration has driven an improvement in online visibility and site engagement

There are still plans to continue to increase visibility and profitability, through continually improving content and collaborating more closely with the Paid Search team.

67%

rise in organic traffic in under a year.

54%

increase in sessions pre vs post migration redirected URLs.

23%

improvement in Bounce Rate after the migration.

It’s so refreshing to work with such a collaborative agency.  I am thoroughly impressed with the team at Space & Time both from the perspective of performance and their approach.  From the outset the whole team were keen to really understand our business and the challenges we face.  They are open about their plans, taking time to explain them to those of us who are not so technical!  The team is extremely proactive, always ready to suggest ways to improve our performance and to help solve problems when they arise.  It’s very reassuring to know that we have such a supportive team working with us, they genuinely feel like an extension of our own internal team and I cannot recommend them highly enough!

Sophie Bagnall

Marketing Director, Attic Self Storage

Our work and results.

Immaculate Vegan

Supercharged growth, fueled by carefully planned expansion into the US

  • +40% Revenue
  • +64% Paid Media revenue

Avant Homes

Less Moving, More Living

  • -41% Cost Per Enquiry
  • -56% Cost Per Reservation
  • +15% CTR vs industry benchmark

Caffé Nero

Utilising SEO to drive footfall

  • +315% Store Listing Viewing
  • +97% Discovery searches
  • +57% Organic traffic on store pages

Funko

Impact of implementing Search Tracking

  • 71% lower CPA
  • 4.3x higher
  • 4.96 ROAS

Anchor

Care Home Recruitment Campaign – LinkedIn Advertising Strategy Utilising Message Ads

  • 534,219% increase
  • 109 job applications
  • 23% increase

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