h e y h i h e l l o

Digital PR Campaign

Quick jumps.

The Challenge The Solution The Results

HIPPO are a waste removal company operating across the UK.

Capabilities:
  • Media
  • SEO
Sector:
  • Growth

73%
increase in top 10 ranking keywords

+5
increase in domain rating

127
pieces of coverage

The Challenge.

The challenge was helping this client gain online coverage in this niche to help bolster the visibility of the HIPPO brand on search and on LLMs.  The target was to gain coverage, including backlinks to the HIPPO website across national news sites, local news and industry relevant links.

Further to this, we were tasked with identifying a way to report on the value of online coverage more rigorously instead of simply quantifying links by volume.

The Solution.

We worked across gaining expert comment coverage, producing active PR campaigns and data-first passive link building campaigns. We had different focuses depending on seasonality, using summer to prioritise expert commentary due to journalistic interest in the gardening space, while in winter we focussed on a Christmas Waste Campaign.

To report we created a custom modelled LinkScore metric which combined Domain Rating, website traffic, coverage type and website relevance to create a score out of 100 and agreed on an end of year target.  This target would still be a significant volume of coverage, but focused on quality over quantity

The Results.

Through the impact of the Digital PR campaigns in combination with a wider SEO strategy, 2025 saw a significant increase across many valuable metric. Branded searches on Google went up 13%, showing the value of the brand exposure online.  The significant increase in targeted keywords in the top 10 also shows how visibility has also increased within the niche.

We achieved a substantial volume of coverage across a range of sources, with 21 from active campaigns, 48 via expert commentary, 53 built passively and 5 from other sources.  With a target of 7,000 for our LinkScore and achieved over 8,000 by end of the year.  We can see the real impact of this in the large increase in Domain Rating comparing Jan 2025 to Jan 2026

+5

Increase in Domain Rating

127

Pieces of coverage gained

73%

Increase in top 10 ranking keywords

13%

Increase in branded queries

19%

Increase in sessions

Working with Space & Time has been a strong partnership for HIPPO. Their Digital PR activity focuses on quality and long-term value, not just link volume. They’ve delivered a varied and trustworthy link profile using modern, transparent methods, and have consistently responded well to our briefs and requests. Many campaigns continue to generate passive links long after launch, requiring only minor statistical updates to stay relevant year after year. Alongside this, Space & Time introduced a more rigorous way of measuring link quality and impact, contributing to improved brand visibility, keyword performance, and domain strength.

Stuart Wooster

Senior Digital Marketing Executive –

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See what we're up to @spacetimemedia

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