h e y h i h e l l o

Meta Campaign

Quick jumps.

The Challenge The Solution The Results

Worx, a brand within the Positec Tool Corporation, is a manufacturer of a comprehensive range of DIY and garden equipment – with an aim to convert the world to cordless power tools.

The brand is known for its hand-held DIY and garden tools – including drills, saws, grinders, trimmers, lawn mowers, chainsaws, and vacuums.

Capabilities:
  • Media
Sector:
  • Commerce
  • Social

1.3M
impressions

 323
purchases

300%
increase

in conversions vs previous period

The Challenge.

Our primary objective was to increase purchases for lawnmowers on the worx.com website. To achieve this, we designed high-quality creatives that showcased the lawnmowers’ features, ease of use, branding, and efficiency. These creatives were utilized in Meta’s Advantage+ sales campaign, which included broad audience targeting to maximize reach and engagement. The campaign ran for three months, from April to June 2024, using both Single Image and Story Placements formats.

Key Performance Goals:

  • Increase purchases
  • Broaden audience targeting
  • Single Image and Story Placements formats

The Solution.

We designed visually compelling creatives, following brand guidelines, showcasing key features of the products. We were keen to include Worx’s ‘Indy Best Buy’ and ‘ T3 Best Buy’ endorsement logos on the award-winning lawn mower, which added consumer trust and implied more quality to the product – ultimately encouraging users to make a purchase.

 

Broad targeting and Meta Advantage+ were implemented as tactics across the campaign to drive sales, optimise ad delivery and to maximise reach without overly restricting the audience parameters.

The Results.

By leveraging Meta’s broad targeting capabilities and running enticing creatives
(designed in-house by us), the campaign met its objectives as well as providing valuable insights for future campaigns.

The ads delivered over one million impressions, resulting in a 300% increase in purchases during the campaign period versus the previous period, through Meta. Users also shared their positive experience using the brand in the comments, thus incremental marketing impact via users’ brand advocacy.

1.3 million 

impressions

323

purchases

6:1

ROAS

34%

increase in post engagement

We were delighted with Space & Time’s response to the brief, and while the sales of the specific model exceeded expectations, we also saw sales of other mowers within our range increase.

Nicki jones

Advertising Manager, Positec

Our work and results.

Immaculate Vegan

Supercharged growth, fueled by carefully planned expansion into the US

  • +40% Revenue
  • +64% Paid Media revenue

Avant Homes

Less Moving, More Living

  • -41% Cost Per Enquiry
  • -56% Cost Per Reservation
  • +15% CTR vs industry benchmark

Caffé Nero

Utilising SEO to drive footfall

  • +315% Store Listing Viewing
  • +97% Discovery searches
  • +57% Organic traffic on store pages

Funko

Impact of implementing Search Tracking

  • 71% lower CPA
  • 4.3x higher
  • 4.96 ROAS

Anchor

Care Home Recruitment Campaign – LinkedIn Advertising Strategy Utilising Message Ads

  • 534,219% increase
  • 109 job applications
  • 23% increase

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