Ben Ladbrook
PPC Lead
Co-leading the PPC team from Manchester, Ben leverages over 10 years of experience managing global eCommerce, B2B, and property campaigns. He focuses on expanding the agency’s eCommerce portfolio and delivering outstanding results.
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My articles.
Ecommerce PPC in 2025: How AI and ROAS Strategies Drive Success
AI-driven strategies like ROAS bucket categorisation can optimise your ecommerce PPC campaigns in 2025
2025 PPC Predictions
In 2025, PPC advertising will be shaped by AI-driven optimisation, interactive ad formats, multi-platform video experiences, hyper-personalised ads using first-party data, and advanced eCommerce feed optimisation.
The Thrill of the Click
Why pharma brands should be integrating Microsoft Ads into their HCP comms strategy
This blog explores why Microsoft Ads should be an integral part of your pharma marketing approach.
Top Tips for eCommerce PPC
