Programmatic Video Success

Story Homes is a housebuilder known for its modern, high-specification homes in the North East, North West, Cumbria, and Scotland

Capabilities:
  • Media
  • Programmatic
Sector:
  • Performance
  • Property

+25%
Boost in CTR

A Massive leap in engagement over previous display-only efforts.

108,000+
Video views

Buyers weren’t just seeing the ad—they were engaging with it.

400%
MoM Conversion Growth

The power of immersive storytelling led to a surge in brochure downloads.

The Challenge.

Story Homes’ D’urton Manor needed more than just visibility—it needed captivation. Traditional display ads were performing well, but we knew a richer, immersive experience could take engagement to the next level.

So, we set out to ignite campaign engagement, amplify performance metrics, and drive meaningful conversions—all while pushing creative boundaries with high-impact video content.

The Solution.

We unleashed stunning drone-shot video creatives that brought D’urton Manor to life—immersing potential buyers in its premium aesthetic. This wasn’t just a slight upgrade; it was a dynamic shift designed to maximise impact.

  • Integrated Video into Programmatic

– Seamlessly weaving high-quality video into the existing Google DV360 campaign, alongside static display banners.

  • Precise Audience Targeting

– The video was tailored for the same high-value prospecting segments as display ads, with strategic retargeting layers to re-engage previous visitors.

  • Dynamic Budget Allocation

– We didn’t just set budgets—we adapted in real time, investing where video drove the most impact.

The Results.

The campaign proved video isn’t just a trend—it’s a conversion-driving powerhouse. Despite shifting ad costs, our strategy ensured high engagement, premium visibility, and tangible results.

+25% Boost in CTR

A massive leap in engagement over previous display-only efforts.

108,000+ Video views

Buyers weren’t just seeing the ad—they were engaging with it.

400% MoM Conversion growth

The power of immersive storytelling led to a surge in brochure downloads.

Working with Space & Time for our programmatic video campaign for D’Urton Manor has been fantastic. Their expertise in utilising video content really helped bring our housing development to life for potential customers, allowing us to showcase the features and benefits of D’Urton Manor in an engaging and dynamic way.

The power of video footage in this campaign was evident as it allowed us to visually tell the story of the development—highlighting the beautiful homes, green open space and picturesque surroundings. The programmatic approach ensured our ads were shown to the right audience, at the right time, and on the right platforms, maximising our reach and impact.

The results spoke for themselves —higher engagement rates and increased inquiries from potential buyers. Space & Time’s ability to leverage video to captivate and inform potential customers made all the difference. We highly recommend them for anyone looking to take their advertising to the next level with impactful, targeted campaigns.

Katie Henry

Communications Manager, Story Homes

Our work and results.

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