Anker didn’t just make noise — they made impact. With brand equity on the rise and sales targets exceeded, this campaign proves what happens when strategic performance meets bold, boundary-pushing creativity.
OOH dominance
average across Europe
driven to retail partner sites
Anker, a disruptor in the global electronics space, set its sights on Europe. But with tech giants like Samsung dominating, carving out brand distinction was no easy feat.
Elevate Anker’s visibility in key markets — Germany, France, the UK, Nordics, and Benelux — while driving high-intent traffic to retailer sites and powering product sales.
With 22 product launches, including the Soundcore Liberty 3 Pro and eufy Robovac X8, we had one clear goal: cut through the noise and make Anker impossible to ignore.
We delivered an integrated strategy across Europe. With Paid Search handled by Anker’s HQ in Beijing, we plugged into complementary channels — Programmatic Display, Paid Social, Influencers, and OOH — creating a full-funnel, full-force campaign. Programmatic Display served as the conversion engine, pushing high-quality traffic to retailer sites and supporting new listings. Meanwhile, our Performance Creative team produced multi-market, multi-language assets tailored for digital and physical spaces — from social to station platforms.
For the Robovac X8 UK launch, we took over the London Underground with a two-week OOH blitz across high-footfall stations, unleashing bold, premium creative in front of millions.
Buzz, excitement, and standout brand visibility — exactly what Anker needed to own their category.
Anker didn’t just make noise — they made impact. With brand equity on the rise and sales targets exceeded, this campaign proves what happens when strategic performance meets bold, boundary-pushing creativity.
Campaigns outperformed industry benchmarks by 38%, averaging 0.73% CTR across Europe.
Over 117 million incremental clicks driven to retail partner sites and 22 new products launched in 14 retailers across 4 EMEA regions.
London campaign generated 6.4M+ views and overdelivered by 189%, directly boosting sales during its two-week run.
“Building a presence in Europe marks a significant milestone for our brands and finding the right partner to support our digital strategy is an important part of the process. I believe we’ve found the right fit in Space & Time and I’m excited for what we can achieve together.”
European Marketing Lead, Anker Innovations
