Technology.

Audit.

We make sure your websites and apps capture data accurately, giving you deeper insights into customer engagement and user journeys. By connecting with other platforms, we enrich and activate your data, driving smarter decisions and better business performance.

The benefits of
audit.

Our Google Analytics and Google Tag Manager audit services evolve with new tracking capabilities and privacy best practices. By understanding your customers and business needs, we deliver comprehensive reports that highlight areas for improvement and create growth roadmaps. We specialise in integrating data across multiple websites, apps or complex reporting structures – making it easy to collect and act on insights that drive real, measurable benefits for your business.

Meet our team.

Our data engineers, web analytics experts and tech solutions team are an extension of yours. Whether it’s tackling tracking, measurement or integration challenges, we’re here to guide you. We’ll work with you to level up your marketing tech and data maturity, helping you unlock even more potential along the way.

Tom Carter

Business Director - Technology

With 20 years of experience in marketing technology and data services, Tom specialszes in helping businesses of all sizes overcome challenges. He identifies the tools, methods, and expertise needed to deliver smart, tailored solutions.

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Jake Arnold

Solutions Architect

Jake specialises in the technical aspects of digital marketing and brings many years of hands-on experience to the most complex of tracking, measurement and reporting issues or wider projects. Creating efficiencies in your data integrations or enhancing what information can be collected in the first place, Jake will work with your technical team, and get the best out of ours, to deliver lasting success.

Mohammad Dafiri

Data Engineer

An in-depth knowledge of database systems and data warehousing solutions puts Mo at the core of the ongoing development and maintenance of our data transformation platform, Ignition. Solving unique business challenges in terms of connecting to, centralising and segmenting data is a specialism.

Edward Allen

Solutions Analyst

Leading the agency’s web analytics related services - primarily armed with an encylopeadic knowledge of Google Analytics – Ed will enthusiastically show you how to get the most out of your web tracking and audiences. Through numerous audits and training session deliveries, Ed is skilled at tailoring his findings and recommendations to suit all levels of analytics knowledge, from new site set ups to global business reporting rethinks.

Marcelo Scatena

Solutions Analyst

Our tag management expert, Marcelo, ensures that the data collected from your websites or apps is not only accurate, but also enriched with detail for optimal performance for the platforms using it and compliant with the latest user privacy rules. Marcelo has a keen eye for what can be harnessed from user engagement with your website and how best to share that information to improve ad campaigns and business insights.

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Mohammed Haque

Solutions Analyst

Mo is the data visualisation expert behind our extensive portfolio of media reports and advanced marketing dashboards. With a keen focus on understanding the intricacies of advertising channels and the unique KPIs of each client’s business, Mo ensures we stay ahead of the curve by leveraging the latest advancements in reporting technology—empowering our clients with cutting-edge business intelligence.

Samuel Touhey

Support Executive

The Technology team provide a hub of tracking, integration and analytical support to the wider agency, from channel specialists to client experience teams. Sam expertly manages the flow and successful resolution of these important incoming requests and the overall efficiency of our internal ticketing system.

Google Analytics Audits & Set Up.

Our GA4 audit services cover everything from data collection and consent to custom reporting and product linking. We’ll help you get the most out of Google Analytics, unlocking deeper insights into user engagement and interactions to optimise reporting. Tailor GA4 to fit your business and connect data from other platforms to enhance your overall business intelligence.

Google Tag Manager Audits & Consultancy.

Maximise data collection from your website or app to optimise performance and measurement. Gain deeper insights into user engagement while staying compliant with privacy and consent regulations. We’ll help you tackle reporting challenges, from complex user journeys across multiple sites to intricate purchase flows, ensuring you’re always on track.

Consent Mode
& CMP support.

To activate Consent Mode, your website needs a consent management platform like OneTrust or CookieBot. This ensures tracking is paused when users opt out, while still allowing Google to collect valuable anonymous interaction data. We offer a thorough assessment to resolve conflicts with Google Tag Manager and ensure compliance, either alongside Consent Mode setup or as a standalone review.

Partners and tools.

As a leading PPC agency, we collaborate with trusted partners to deliver exceptional results for our clients. These partnerships enhance our ability to drive measurable results and deliver smarter growth for your business.