Ben Ladbrook
PPC Lead
Co-leading the PPC team from Manchester, Ben leverages over 10 years of experience managing global eCommerce, B2B, and property campaigns. He focuses on expanding the agency’s eCommerce portfolio and delivering outstanding results.
Contact Ben
My articles.
Veo in Google Ads: AI Video as a New PPC Tool
Your Q4 PPC Strategy: Why October Is the New Black Friday Kick-Off
Don’t wait until November. Discover why October is now the true start of Black Friday shopping and how to optimise your Q4 PPC campaigns with audience building, creative testing, and budget strategies to win peak season sales.
Is Brand Bidding on Google Ads Worth It?
Google/Microsoft Ads Shopping Feed Management: Boosting Shopping Performance on Google & Microsoft Ads
Optimising your product feed is crucial for Shopping Ads success
Ecommerce PPC in 2025: How AI and ROAS Strategies Drive Success
AI-driven strategies like ROAS bucket categorisation can optimise your ecommerce PPC campaigns in 2025
2025 PPC Predictions
In 2025, PPC advertising will be shaped by AI-driven optimisation, interactive ad formats, multi-platform video experiences, hyper-personalised ads using first-party data, and advanced eCommerce feed optimisation.
Insights into the World of Google Ads: PPC Live London
Insights into the World of Google Ads: PPC Live Manchester
The Thrill of the Click
Biond the Booth 2: The Unseen Majority
Join us for
Biond the Booth 2: The Unseen Majority
How do we reach the HCPs who never attend congress?
📍London | 8th October
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