Helena Taylor
Paid Social Lead
Helena leads our Paid Social department across all five offices. She also heads the BIMA Paid Social Council and holds two industry-recognised awards from BIMA and The Future 100 Club. With extensive experience in pharmaceutical and B2B marketing, Helena ensures the team delivers innovative, results-driven strategies.
Contact Helena
My articles.
Changes to Meta policy for Health and Charity
Staying ahead of platform changes is crucial—this blog covers the latest updates and strategies to adapt effectively
2025 Paid Social Predictions
In 2025, paid social will thrive with key trends like automated creative, TikTok Shop expansion, influencer & UGC campaigns, vertical video growth, and essential Conversions API & CRM integrations.
LinkedIn Influencer Marketing in the B2B Space
The power of content creators on TikTok
2024 Paid Social Predictions
LinkedIn creates Predictive Audiences to give B2B audiences the competitive edge
How to use social media to drive footfall to your new store
TikTok’s enhanced targeting: How it affects multi-location brands
