Caffè Nero engaged Space & Time with two key objectives:
• Drive Recruitment Applications
• Successfully leverage their brand and culture
Boost Caffè Nero’s recruitment drive and increase awareness of their unique work culture, whilst also providing new solutions that supplement their current marketing channels.
Space & Time devised and implemented an omni-channel approach across PPC, Google’s Display Network, Facebook and SEO.
Our targeting methods included a refined keyword list, affinity and in-market groups, User Interests and Insights, Remarketing Lists, and precise Geo-targeting that was employed to minimise wastage.
Through implementing additional code we enabled Caffè Nero to appear on Google Jobs, thereby opening up an incremental recruitment channel for them. We produced ad copy and creative that effectively highlighted the benefits of working for the company, leveraging the equity of Caffe Nero’s brand and driving applications.