As a new brand with just over a year of trading online – Immaculate Vegan came to us with one primary goal: growth.
A key element to growth is customer retention and the most powerful tool to increase retention is through email.
Immaculate Vegan needed an agency to provide strategic consultation and technical proficiency to apply best practices in order to increase email revenue.
We had two main objectives:
Increase total email revenue
Increase email engagement and conversion rates
A full audit of the email account was performed. Here, we identified the main areas Immaculate Vegan were lacking in and presented our solutions on how to strengthen these areas.
Working together with, Immaculate Vegan, we put these solutions in place which included:
- Interest profiling to segment audiences and provide personalized content.
- Implemented a post purchase, win back and sunset automation to encourage repeat purchases and keep a clean list.
- Updated key automations such as the browse abandonment and abandoned cart to increase revenue.
- Ensured best practices were followed to navigate the IOS 15 update.