OceanSaver had secured in-store listings across the UK, however, on a limited distribution and 30-day trial basis. As a result, achieving significant and immediate brand engagement and retail sales was critical to securing permanent listings.
To do so, the campaign would need to both educate and provoke a fundamental shift in consumer behaviour from rebuying other ‘eco-friendly’ cleaning products, to reusing old plastic bottles with OceanSaver’s eco-drops.
Space & Time’s award-winning digital strategy would prove key in achieving these objectives. With multiple variables to both consider and respond to such as store location, channel, and audience segment; a holistic, omni-channel approach would be essential.
Extensive research was conducted via our research and insights team identifying Facebook, Instagram and PPC (Shopping and Search) as channels which indexed highly against the target audience. Subsequently, these core channels formed the pillars for generating prospecting traffic to build retargeting segments.