OceanSaver
Reducing plastic one click at a time
OceanSaver had secured in-store listings across the UK, however, on a limited distribution and 30-day trial basis. As a result, achieving significant and immediate brand engagement and retail sales was critical to securing permanent listings.
To do so, the campaign would need to both educate and provoke a fundamental shift in consumer behaviour from rebuying other ‘eco-friendly’ cleaning products, to reusing old plastic bottles with OceanSaver’s eco-drops.
Approach
Space & Time’s award-winning digital strategy would prove key in achieving these objectives. With multiple variables to both consider and respond to such as store location, channel, and audience segment; a holistic, omni-channel approach would be essential.
Extensive research was conducted via our research and insights team identifying Facebook, Instagram and PPC (Shopping and Search) as channels which indexed highly against the target audience. Subsequently, these core channels formed the pillars for generating prospecting traffic to build retargeting segments.
Our Solution
For Facebook and Instagram, we built our campaigns to take advantage of Facebook’s powerful machine learning capabilities, equating to a simplified campaign structure utilising auto-placements and dynamic creative.
For PPC, we identified an opportunity to leverage OceanSaver’s Shopify feed, and built out our shopping campaigns with direct purchase opportunities coupled with Google’s machine learning to apply SMART bidding strategies for our search campaigns to deliver optimum performance.
This was then augmented with PrecisionM – Space & Time’s proprietary mobile display technology. Audiences were geo-targeted with tailored messaging to deliver footfall to participating stores. From an ROI perspective this allowed direct attribution on influencing shopper footfall in line with store sales uplift.
Critically, the omni-channel approach to our digital performance media provided the agility with channel budget throughout the campaign. As a result, spend remained fluid, continually driven towards the channel mix able to deliver the highest possible ROAS.
In our commitment to delivering commercial value, two additional mobile first creatives provided FOC, critical to leveraging PrecisionM.
Bespoke research and insights reports were commissioned exploring The Green Household Care category, using both TGI and Mintel at no additional cost.
It’s been great working with Space & Time over the past four months. Rarely do you find an agency that truly emerges themselves in your brand. Everyone from PPC to Paid Social feels like an extended part of our team, which is incredibly valuable when you are a start-up. The level of analysis and insights we receive on a weekly basis is fantastic.
Ollie Vidgeon Head of Digital & Ecommerce at OceanSaver
