OceanSaver - Space And Time

OceanSaver

Reducing plastic one click at a time

In-store football doubled amongst the campaign audience

ROAS target exceeded by 40% reaching 2.8 for online sales

+243% uplift in month on month web visits

OceanSaver had secured in-store listings across the UK, however, on a limited distribution and 30-day trial basis. As a result, achieving significant and immediate brand engagement and retail sales was critical to securing permanent listings.

To do so, the campaign would need to both educate and provoke a fundamental shift in consumer behaviour from rebuying other ‘eco-friendly’ cleaning products, to reusing old plastic bottles with OceanSaver’s eco-drops.

Approach


Space & Time’s award-winning digital strategy would prove key in achieving these objectives. With multiple variables to both consider and respond to such as store location, channel, and audience segment; a holistic, omni-channel approach would be essential.

Extensive research was conducted via our research and insights team identifying Facebook, Instagram and PPC (Shopping and Search) as channels which indexed highly against the target audience. Subsequently, these core channels formed the pillars for generating prospecting traffic to build retargeting segments.

Space & Time

Our Solution


For Facebook and Instagram, we built our campaigns to take advantage of Facebook’s powerful machine learning capabilities, equating to a simplified campaign structure utilising auto-placements and dynamic creative.

For PPC, we identified an opportunity to leverage OceanSaver’s Shopify feed, and built out our shopping campaigns with direct purchase opportunities coupled with Google’s machine learning to apply SMART bidding strategies for our search campaigns to deliver optimum performance.

This was then augmented with PrecisionM – Space & Time’s proprietary mobile display technology. Audiences were geo-targeted with tailored messaging to deliver footfall to participating stores. From an ROI perspective this allowed direct attribution on influencing shopper footfall in line with store sales uplift.

Critically, the omni-channel approach to our digital performance media provided the agility with channel budget throughout the campaign. As a result, spend remained fluid, continually driven towards the channel mix able to deliver the highest possible ROAS.

In our commitment to delivering commercial value, two additional mobile first creatives provided FOC, critical to leveraging PrecisionM.

Bespoke research and insights reports were commissioned exploring The Green Household Care category, using both TGI and Mintel at no additional cost.

Start your project

Space & Time are a great addition to our team who are collaborative and proactive in their agency relationship with Ignis. They work closely with us developing media strategies that are insightful, impactful, and always far exceed campaign targets. We consider Space & Time our partners and will continue to work with them on our campaigns.

Nick Redmond Innovation lead, Ignis