Media.

Organic Social.

Boost your brand with our organic social media marketing services. We support brands with the creation of compelling copy and creative. Grow your audience, reach and build your community across key platforms with our tailored, results driven strategies.

The benefits of
organic social media.

Organic social media advertising enables brands to connect with their audiences through meaningful content. This content builds communities who are more likely to become loyal. At Space & Time, our approach is insight-led, ensuring we map your personas and align them to key content themes. We tailor content to your brand’s voice, objectives, and audience. Unlike generic content services, we embed ourselves in your brand to deliver authentic storytelling that drives engagement across all key platforms. We measure performance and use those insights to deliver an effective organic and paid social media strategy.

Meet our team.

Our team of organic social experts specialise in content strategy, creation, and production. We support brands through collaborative work with content creators and influencer marketing, ensuring every piece is on-brand and impactful. Passionate about content, we bring creative energy and platform expertise to help you build meaningful connections with your audience.

Helena Taylor

Paid & Organic Social Lead

Helena leads our Paid Social department across all five offices. She also heads the BIMA Paid Social Council and holds two industry-recognised awards from BIMA and The Future 100 Club. With extensive experience in pharmaceutical and B2B marketing, Helena ensures the team delivers innovative, results-driven strategies.

Kasey Healy

Social Manager

Kasey brings a wealth of experience managing eCommerce accounts across industries like retail, luxury, and home decor. She oversees our eCommerce portfolio, identifying growth opportunities while fostering collaboration across departments to maximiSe overall revenue. Kasey’s expertise in implementing A/B creative testing structures drives exceptional results for our clients.

Carla Nearchou

Social Team Manager

Carla oversees two key clients and leads our Edinburgh team. She focuses on creating A/B testing roadmaps, collaborating with account managers, and building strong relationships with social platform representatives to deliver outstanding client service.

Alex Fisher

Senior Social Strategist

Based in Surrey, Alex supports the growth and development of junior team members while providing strategic insights for a key client. She collaborates with the team to refine processes and ensure excellence in campaign delivery.

Emily Waywell

Senior Paid Social Strategist

Emily leads strategy for a pillar client and specialises in Meta, LinkedIn, and TikTok campaigns. Her expertise spans property, eCommerce, and pharmaceutical sectors.

Hannah Matheson

Paid Social Strategist

Hannah manages several global pharmaceutical clients, specialising in LinkedIn, X (formerly Twitter), and Xing. She also works across various property accounts on platforms like Meta and TikTok, bringing strategic expertise to every project she undertakes.

Tilton Fernandes

Senior Creative & Social Strategist

Tilton is a dynamic Paid Social Strategist with expertise in automated creative. He employs advanced techniques to streamline ad creation and optimisation, delivering targeted campaigns that maximise engagement, conversion, and ROAS across social platforms.

Kamil Klodzinski

Senior Paid Social Executive

Kam works closely with property and eCommerce clients on platforms like Meta, LinkedIn, and TikTok. He also manages automated creative for one of our key clients. Kam’s expertise in eCommerce and property is matched only by his talent for delivering a great joke!

Zulaiha Hansen

Senior Paid Social Executive

Zulaiha focuses on optimiSing campaigns to enhance engagement, boost conversions, and improve overall performance for property clients across Meta platforms.

Blanaid Conlon

Senior Paid Social Executive

Blánaid is an expert in Meta and LinkedIn campaigns, delivering exceptional results for top clients. She specialises in Dynamic Creative Automation (DCA), conducting A/B testing and analysing data to refine strategies and improve campaign performance.

Our organic social offering includes content planning and strategy, copywriting, influencer and content creator marketing. We deliver platform-specific content, collaborate with creators and product creative copy for your organic social media pages.

Content planning and strategy.

Starting with insights and persona mapping we will ensure we know your brand, customers and prospects. We align with your internal team to develop a content strategy, calendar and content themes. Key brand moments, campaign peaks and seasonality will be considered to deliver an effective organic social strategy.

Social Media Copywriting.

Our social media copywriting service aligns your brand voice and engages your audience. From captions to campaign messaging, we craft copy that is tailored to your audience personas and the platform. We’ll be sure to increase awareness, engagement and drive traffic with our copy.

Influencer marketing and content creators.

We connect your brand with content creators to deliver platform-ready content for your organic social channels. We also partner with a trusted network of influencers who can promote your product or service on their own pages. This content will reach and engage new prospective customers, building trust through authentic content.

FAQs

What is organic social media?

Organic social media is when a brand or individual creates and posts content on their pages with no paid promotion applied. This content (posts, stories, videos etc.) is key to build trust, connection and retention.

What’s the difference between paid and organic social media?

Organic social media involves posting content with no spend applied to build and engage a community. Paid social media involves applying spend to organic social media posts known as “boosts” or ads which is content typically designed for reaching and engaging new audiences. Both work best together.

How do I grow on social media without ads?

You can grow on social media without ads by creating relevant content, posting consistently and using relevant hashtags. You can also partner with content creators and influencers and encourage followers to engage with posts.

What is an organic social media strategy?

An organic social media strategy is a plan for growing your brands discoverablity using unpaid content. The strategy usually includes content plans, audience and persona targeting, hashtag strategies, community engagement and tracking. This has the ultimate goal of long-term growth.

What does organic content mean?

Organic content refers to unpaid posts such as images, videos, stories which are shared on your brands social media channels. The content is designed to engage the audience, build your brand and eduate your audience about your product, service or solution.

Is TikTok good for organic reach?

Yes, TikTok is one of the best platforms for organic reach as anyone can gain a large amount of engagement without spending any budget. The algorthim favours engagement over followers. Additionally, TikTok videos now appear in Google search under “short videos” making it possible to gain discoverability on two platforms using the same content.

What’s the best way to build organic Instagram growth?

Brands can grow organically on Instagram by creating engaging content in a range of formats (reels, stories, carousels etc.) and posting it consistently. The content should align with audience interests and their own brand values. Additionally, brands can collaborate with influencers or content creators who can share content about the brand on their own channels.

How can I grow my LinkedIn page organically?

Brands can grow LinkedIn pages organically by creating content that is relevant to their industry. They can invite employees to like, share and comment on the content to amplify their reach. They should ensure they balance their content schedule with self promotion and content that a member of the community would be interested in. Additionally, brands can use hashtags, comment in relevant groups and encourage their employees to participate in thought leadership.

Partners and tools.

We work with leading tools like Sprout Social, Canva, TikTokOne and GA4 to deliver strategic content planning, creation, influencer marketing and performance insights for our clients.

Sprout Social

Social media management tool

Canva

Content creation design tool

TikTok One

Creative tools and brand creator collaboration

Google Analytics (GA4)

Tracking performance alongside platform analytics

Our work and results.

See what we're up to @spacetimemedia