Google and TikTok: A new partnership to strengthen user experience
“Trust in TikTok as a source of information and a channel of discovery is significantly increasing. Users are also becoming advocates of the platform and its short-form, sharable content. Perhaps, then, a partnership with search engine giant Google would be a logical next step for the channel.”
In our latest article with The Drum Network, our Paid Social Lead investigates what a collaboration between TikTok & Google would mean for advertisers.
Read the full article over on The Drum.
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