Google and TikTok: A new partnership to strengthen user experience

“Trust in TikTok as a source of information and a channel of discovery is significantly increasing. Users are also becoming advocates of the platform and its short-form, sharable content. Perhaps, then, a partnership with search engine giant Google would be a logical next step for the channel.”

In our latest article with The Drum Network, our Paid Social Lead investigates what a collaboration between TikTok & Google would mean for advertisers.

Read the full article over on The Drum.