How retailers can use local PPC to drive footfall

With Google’s pay-per-click (PPC) offering constantly evolving, if you’re looking to increase local sales and drive more customers to your physical stores then Google Performance Max is the ace up your sleeve.

In our latest The Drum Network article, our PPC Lead Benjamin Ladbrook outlines the search giant’s latest toolkit for retailers looking to drive local footfall.

Read more here.

 

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