Omnichannel Healthcare Marketing Essentials: Print Advertising

When tailoring user journeys to a specific healthcare professional (HCP) audience, keeping print journal advertising in mind is imperative.

In our latest Drum Network article, Health Media Executive Tom Gillan shares his valuable insights for aspiring congress media planners looking to leverage print journals as a potent traffic-driving tool.

Read the full article here.

If you would like to learn more about print advertising, or how we can help with your pharma marketing strategy then get in touch at [email protected].