Navigating Bing’s Surge with ChatGPT: Adapting Ad Strategies

A recent integration of ChatGPT’s Copilot has proven to be a game-changer for Bing, resulting in a significant surge in its user base.

From the integration of ChatGPT’s Copilot into Bing’s platform to the rise of conversational search, PPC Lead Lesley Menzies explores the implications of this integration and discusses why advertisers must adapt to harness its potential in our recent article with The Drum.

Read the article here.