Media.

Performance
Creative

Our Performance Creative service integrates creativity and technology to enhance the effectiveness and efficiency of media campaigns. It enables the delivery of ads at scale, tailored for specific channels, platforms, and formats.

Performance creative is an approach to marketing that combines creativity with technology to enhance the effectiveness of media campaigns. Instead of solely focusing on making visually appealing content, performance creative aims to produce assets at scale with improved results.

Dynamic Creative Optimisation (DCO) generates personalised and targeted ads in real-time based on user data and preferences. This method helps clients reduce production costs, save time, and increase performance.

Meet our team.

As Performance Creative provides solutions for all media channels, we have designated team members across all disciplines who specialise in our offering. With their extensive media knowledge and client experience, they are perfectly positioned to provide the best solutions for our clients.

Bethan Gibson

Business Director - Media & Performance Creative

Bethan leads the media team, ensuring we stay ahead of the curve with the latest technologies and product developments, empowering our clients with cutting-edge media solutions.

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Alex Moran

SEO Lead

As the SEO Lead at Space & Time, Alex drives the agency’s SEO strategy with over 10 years of experience. He’s the host of the BIMA SEO Roundtable and has worked across all aspects of SEO for a wide variety of clients.

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Eliette Cremer

Head of Programmatic

Eliette has over a decade of experience in tech companies and media agencies across Europe and the UK. She specialises in managing global and UK clients and is known for her pragmatic approach to problem-solving. Eliette leads her team, builds key partnerships, and optimises processes to drive client satisfaction and business growth.

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Helena Taylor

Paid Social Lead

Helena leads our Paid Social department across all five offices. She also heads the BIMA Paid Social Council and holds two industry-recognised awards from BIMA and The Future 100 Club. With extensive experience in pharmaceutical and B2B marketing, Helena ensures the team delivers innovative, results-driven strategies.

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Ben Ladbrook

PPC Lead

Co-leading the PPC team from Manchester, Ben leverages over 10 years of experience managing global eCommerce, B2B, and property campaigns. He focuses on expanding the agency’s eCommerce portfolio and delivering outstanding results.

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Lesley Menzies

PPC Lead

With 12+ years of industry experience, Lesley co-leads the PPC team from Edinburgh, ensuring exceptional performance and smooth operations. She also plays a key role in developing the agency’s property division.

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Our media expertise enables us to provide creative solutions for clients, including dynamic creative, placement-first production, and enhanced ideation.

Dynamic Creative Optimisation (DCO)

Generate personalised and targeted ads in real-time based on user data and preferences. Using a live product feed to adapt content and messaging, instant updates to adverts ensure exposure to the most relevant creative for each audience.

Placement-first Production

We take a platform, placement first approach to production. Applying the latest best practice and research to the process, maximising engagement across display, social, audio or video.