Paula Hijosa
AI and Performance Lead
Paula has over 12 years of experience in creative and growth marketing across the UK and Spain. Known for her analytical approach and commitment to performance, she specialises in driving client growth and retention, while delivering outstanding service across a diverse range of sectors.
Contact Paula
My articles.
AI Trends
5 AI predictions that will shape 2026
Ahead of Times – Issue #3
Dive into our monthy AI update to find out what's happening in the industry and what it means for you.
Ahead of Times – Issue #2
Dive into our monthy AI update to find out what's happening in the industry and what it means for you.
Introducing Our New Creative Scoring Tool: See Your Creative the Way Your Audience Does
We all know great creative drives performance — but how often do we really know why?
Ahead of Times – Issue #1
Dive into our monthy AI update to find out what's happening in the industry and what it means for you.
5 ways AI is already saving time in campaign management
Discover how AI is revolutionising campaign management with five practical ways it saves time and enhances performance. From media planning and budget optimisation to creative generation and audience targeting, learn how AI tools are making a significant impact.
Google Ads AI Max for Search Campaigns: What You Need to Know
Discover how Google’s AI Max for Search helps boost conversions, improve cost-efficiency, and reach high-performing new queries—making campaign optimisation easier and more effective.